Since mobile search surpassed desktop earlier this year, digital marketing experts have been putting a LOT of effort into mobile optimization.
In fact, a single search for ‘mobile-friendliness’ or ‘responsive web design’ will generate thousands of results. Although more and more businesses are switching to Responsive Web Design (RWD), it has now created a new problem: focusing too much on mobile.
Although responsive web design can be an effective user experience strategy to attract traffic and get clicks on multiple devices, it’s not a magic bullet.
In order to gain a REAL advantage over your competitors (who are also employing RWD), you need to utilize all of the digital marketing tools at your disposal.
